- Must capture the interest of the reader
- Clear thesis
- Smooth transitions
- Good grammar
- Clear points
- Questions to hook the reader
- Ends in some sort of summary
- General theme/plot
- Well-developed characters, yet not too many
- Has structure
- Voice is continuous throughout
- All information is relevant
- Could add pictures to make even more interesting
- Dialogue does not overwhelm the story
- Author should be an expert
- “Feed” the reader
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